Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

The Riverine Grazier – a rural publisher in New South Wales – is gearing up to launch a class action against Google over the ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

In the dynamic world of online marketing, e-commerce businesses rely on product feeds to effectively target their vast ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Dr Yogesh Lakhani, CMD, Bright Outdoor Media Limited on how aspirations and affluence are writing the next chapter of ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Led by Micah “Prestige” Blehm, Prestige Advertising and Auto Marketing Management are redefining digital marketing through ...

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Robert F. Kennedy Jr. faced aggressive questions about his skepticism of vaccines and other issues during the first of two ...