True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

B2B digital marketing struggles with rising costs and fragmented efforts. Intent Amplify™ combines AI, multichannel ...

Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Ted Buell last held the role of Managing Director, Product, Sales & Marketing Strategy & Operations - Consumer & Business ...

Digital marketing boss Jeffrey Herzog and his wife, Jill Herzog, sold their Delray Beach mansion for $23.5 million in an ...

The findings overwhelmingly show that digital displays influences purchase decisions. The ROI potential for this technology ...

Factor Communications, writes about going beyond the numbers - why marketing metrics like likes and impressions aren't enough ...