True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

When digital marketing is done right, it doesn’t just drive sales—it builds a brand’s authority in the industry.” There is no clear winner in the debate between physical and digital marketing.

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

Digital marketing boss Jeffrey Herzog and his wife, Jill Herzog, sold their Delray Beach mansion for $23.5 million in an ...

B2B digital marketing struggles with rising costs and fragmented efforts. Intent Amplify™ combines AI, multichannel ...

The company had to use digital technology to link its sales workforce ... while at the same time complying with varying marketing regulations. Hale added: “Delivery across omnichannels is ...

Pursuing a digital-first strategy gives sales reps ... high performing B2B marketers leveraged collaboration between sales and marketing to deliver the right content at the right time to convert ...

At one logistics company I worked with, simply sharing sales feedback with the content team helped improve ad messaging dramatically. Measuring the ROI of digital marketing isn’t just about ...