As Marketing Week previously reported in the last instalment of ‘Influencers Explored’, B2B brands are becoming braver when it comes to introducing influencers to the marketing mix. Global technology ...

bringing a wealth of experience from top-tier firms including IBM, Deloitte, and Parity Technologies. He most recently served as Head of Strategy and Marketing at Midnight, where he played a key ...

The Australian Centre for AI in Marketing (ACAM) has announced that IBM ANZ has joined as a founding supporter, marking a step towards the goal of equipping Australian marketers with skills ...

Carma added that some netizens found the mix-up humorous ... A quick check by MARKETING-INTERACTIVE also found that media outlets and social platforms in Singapore and abroad quickly picked ...

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...

These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. I agree to the Terms of ...

BeiGene's BTK inhibitor Brukinsa (zanubrutinib) has become the first drug in the class to be recommended for routine NHS use in England and Wales to treat Waldenström macroglobulinaemia (WM ...

IBM has cut 8,000 jobs, mostly in HR. It's not just to save money, AI is changing how the company works. IBM is using AI to do tasks faster, which means fewer people are needed for some jobs. IBM has ...