As Marketing Week previously reported in the last instalment of ‘Influencers Explored’, B2B brands are becoming braver when it comes to introducing influencers to the marketing mix. Global technology ...

BeiGene's BTK inhibitor Brukinsa (zanubrutinib) has become the first drug in the class to be recommended for routine NHS use in England and Wales to treat Waldenström macroglobulinaemia (WM ...

IBM has cut 8,000 jobs, mostly in HR. It's not just to save money, AI is changing how the company works. IBM is using AI to do tasks faster, which means fewer people are needed for some jobs. IBM has ...

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