Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

As with their previous collaboration, McEntire and Abbott — who were joined on the USG panel by director of photography Gary Baum and production designer Glenda Rovello — looked to television classics ...

While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their homes and estates.

Stretch assignments can accelerate career growth—but new research shows they don’t benefit all employees equally. In a study ...

Similar to the recently released S14 Plus, Yeedi's new M14 Plus robot vacuum improves its anti-tangle feature and mopping ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

A version of this article appeared in the May–June 2023 issue of Harvard Business Review. Jill Avery is a senior lecturer of business administration and the C. Roland Christensen Distinguished ...