Having a comprehensive Customer Experience Management plan for your contact center is a key part of measuring and improving ...

An integrated customer technology strategy resolves this issue by aligning ... Surely, that is not how your brand management ...

According to Rachel Dorfman, being a member of Bounteous’ customer relationship management strategy team is like being on a team of rowers. “We will not get where we’re going unless we all pull ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By ...

Additionally, he developed and teaches the online Kellogg Executive Education course on Customer Loyalty strategy. He teaches in many C-level Executive Education programs, including: Leading with ...

The sweeping changes — at least on paper — to how Cigna interacts with its insurance members and Express Scripts pharmacy benefit manager ... a specific strategy to relieve customer pain ...

Eric T. Anderson is the Polk Bros. Chair in Retailing, Professor of Marketing and former Chair of the Marketing Department at Northwestern University, Kellogg School of Management and Director of the ...

UK supermarket chain Asda has appointed Rachel Eyre as its new chief customer officer (CCO) to focus on aligning the company's strategy for customer feedback and needs. Previously Morrisons' chief ...