By focusing on transparency, exceptional service, value beyond price, and responsive adaptation, retailers can navigate ...

The economic turmoil of the past five years has highlighted the importance of a customer-back mindset more vividly than ever.

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

By embracing essentialism and maximizing emotional ROI, brands can become indispensable to consumers. By fostering lasting ...

The tariffs are only the latest incident showing how fragile our supply chain ecosystem can be, writes Laura Dow of CPG ...

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