Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs ...

In this issue of the journal Mark Brown has offered a new argument against my potential future of value theory. I argue that even though the premises of this new argument are far more defensible than ...

The company's unwavering commitment to delivering exceptional value, optimizing service quality, and fostering long-term customer relationships has played a pivotal role in its sustained growth ...

Your current research focuses on subscription businesses and the importance of customer capital. What is that, and why is it important for the economy? We often think of firm value as coming from ...

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long ...