Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

On The Vergecast: How now to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

I t's not unfair to say that HBO Max (formerly Max) has been going through somewhat of an identity crisis. – so much so that ...

The industry is filled with executives who want to fix things that aren’t broken.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

Movies like 'Sinners,' 'Dune: Part Two,' and 'Oppenheimer' had IMAX scenes, but 'The Odyssey' will be in IMAX throughout the whole movie. By Germain Lussier Ed Cara James Whitbrook Sherri L Smith ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.