Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Timothy Li is a consultant, accountant, and finance manager ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...