In these last two years, the march to pull companies back to neutral has outperformed everyone’s expectations. But in this ...

Dolores’ latest Renuvion gig took her to Miami Swim Week 2025, where she helped promote the brand’s “Lose the Loose” campaign. As part of her duties, Dolores attended the Renuvion runway show ...

The Estée Lauder Companies, Coty and Ulta Beauty are pushing forward on the technology to save costs, tailor communications ...

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

All the beauty and wellness retail expansions of 2025. Silverist, the hair care brand for natural gray hair, has launched ...

befitting the company's New York City roots. We're shifting from stark, minimalist letterforms to a more organic, modern logo with benefit's signature branding. Known for its cheekily named beauty ...

Iconic logos endure in popular culture and serve as a company’s most powerful communication tool. Redesigning or creating a beauty brand logo in 2025 is a valuable challenge, requiring alignment with ...

These changes are particularly significant for pharmaceutical and cosmetic companies, which are now facing extended producer responsibility (“EPR”) obligations for the first time under the UWWTD.

making it the “most-followed beauty brand” on the platform, according to a release from the company. This latest news sees the brand sell off its fragrance offering, KAYALI, first established ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

However, social media is potentially altering the regulatory landscape. Specifically, as cosmetics companies partner with social media “beauty influencers” to market their products ...