Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Restaurant development involves planning details for many practical issues instead of just choosing a style of cuisine. Choosing whether a restaurant focuses on upscale, casual or fast food is ...