The orange “T” for Tennessee could stand for many things ... The Longhorns’ logo is iconic. Any college football fan should be able to identify the longhorn from a mile away.

However, for The College Dog, a pop-up hot dog stand in Gainesville, it’s an ingenious way to attract students strolling the streets or stumbling from Midtown in search of a greasy treat.

For fans of Siena College in Loudonville, New York, cheering on the Saints means seeing new logos. It’s part of an effort the private Franciscan college is taking to refresh its image.