Show full PR text DETROIT, Sept. 2, 2011 /PRNewswire/ — Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came ...

The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. The world may never truly know. Regardless, the Chevy ...

The very first Chevrolet Corvette logo, designed by Robert Bartholomew, never saw the light of day. Conceptually, it ...

Though the story describes both the discovery of a symbol as well as Durant's enthusiasm over it as a possible logo for the Chevy brand, Mrs. Durant doesn't go into detail about what the design in ...

So, Bartholomew quickly replaced Ol' Glory with a red flag consisting of the Chevrolet logo and a fleur-de-lis, which was part of Chevrolet founder Louis Chevrolet's family crest. With the ...

Translation: Just as the earlier memo had said, General Motors is still discouraging employees from using the Chevy name. The announcement, which uses a GM logo in lieu of the words General Motors ...