General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special ...

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Monegasque royal Beatrice Borromeo is reportedly expecting her third child, it has been revealed. The joyous family news has ...

Weetabix is stepping up its mission to rebuild Britain bix-by-bix with the launch of its Weetabix All-Stars campaign – an ...

Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

With 90 south-facing rooms and suites, all with views of Lake Maggiore, this hotel has (four) star appeal. It’s the partner ...

WEETABIX has quietly discontinued a breakfast favourite leaving shoppers scratching their heads. Alpen cereal bars have now permanently disappeared from supermarket shelves. The snack, usually ...

Organic India has now partnered with legendary cricketer Sachin Tendulkar, a global icon known for his dedication ... ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals ...

Eating cereal for breakfast may be a habit you want to break, either for yourself or your kids. A recent study finds newer ...

Ready-to-eat cereals are the predominant breakfast choice among American children, according to the US Centers for Disease Control and Prevention. But that may not be the best option for growing ...