We converted this insight into a “pizza centric” positioning and brand essence statement and ... we also leveraged the strength of the new management team. We have people from Tim Hortons ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Management needs to endorse and set the direction of the ... There are numerous types of brand image metrics, ranging from brand awareness and recognition to brand positioning understanding, to brand ...

A study has identified 24 human drivers that influence how your brand is perceived and how it should be positioned Why do some brands ‘feel’ better than others? Since the invention of positioning as a ...

Effective brand positioning begins with understanding ... and a deep understanding of change management. It’s a challenging journey that demands a different mindset from the one needed to ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization ...

New Delhi: The Aditya Birla Group has announced a shift in its brand positioning. The Aditya Birla Group’s brand positioning has evolved over time. Initially, it focused on “Taking India to ...