Cairo, Egypt – Savills Egypt Property Management reported EGP 2.76 billion in tenant sales across its managed portfolio in ...

To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

We think chairman and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

We sat down with the founder and CEO of RebelMouse to talk about the platform’s origin, its unique approach to innovation, ...

Brand marketing and product management are terms used very commonly but in actual fact they are very different in nature.

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Samsung Electronics move to strengthen their position in the audio market, with their acquisition of the former Sound United business that was rebranded Masimo Consumer, raises questions as to what ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation. This new capability enables ...