Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

We think chairman and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest and grow.

Link REIT has rebranded to Link Asset Management Limited (Link). The new corporate identity aims to support Link's evolving ...

Management needs to endorse and set the direction of the ... There are numerous types of brand image metrics, ranging from brand awareness and recognition to brand positioning understanding, to brand ...

Unilever faces reputational risks from internal conflicts like Ben & Jerry’s, raising concerns about long-term trust and ...

The market is digesting gains with healthy chop, shrugging off bad news, and technicals remain strong. Check out the ...

We believe banking partners would work to provide InterContinental liquidity as needed, given that the company holds a brand advantage, which will drive healthy cash flow as travel demand returns.

We sat down with the founder and CEO of RebelMouse to talk about the platform’s origin, its unique approach to innovation, ...

RedBird Capital Partners has struck a deal to acquire the Telegraph Media Group for £500 million ($674.2 million), marking ...

Link Asset Management (Link), the manager of Link REIT has adopted "an evolved corporate identity" to support LInk's role as ...