Brand marketing and product management are terms used very commonly but in actual fact they are very different in nature.

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

We think chairman and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

Management needs to endorse and set the direction of the ... There are numerous types of brand image metrics, ranging from brand awareness and recognition to brand positioning understanding, to brand ...

Unilever faces reputational risks from internal conflicts like Ben & Jerry’s, raising concerns about long-term trust and ...

We sat down with the founder and CEO of RebelMouse to talk about the platform’s origin, its unique approach to innovation, ...

RedBird Capital Partners has struck a deal to acquire the Telegraph Media Group for £500 million ($674.2 million), marking ...

Unilever saw a marked improvement in performance in 2024 following the implementation of the first phase of its Growth Action Plan — a strategic reset focused on restoring gross margins and laying the ...

Brand positioning is the catalyst The term ... W’s life science clients where he is responsible for the day-to-day management of regional / global communication projects, from brand strategy ...

The brand positioning statement should be regarded ... W's life science clients where he is responsible for the day-to-day management of regional / global communication projects, from brand ...

To land my job, I first went to a career fair in McLaren Hall in the spring semester of my first year. I met with a recruiter ...

Otelier today announced its new affiliation with Preferred Hotels & Resorts as the latest addition to the brand's Alliance Partner Program. This partnership solidifies Otelier's position as a ...