Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.

Top 10s decodes 10 famous logos with secret meanings revealed, offering the hidden symbolism behind the brands we know and love.

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...