BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

BOSTON -- The Boston ... With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as ...

The Celtics' primary logo, which also includes Lucky, and its "Shamrock" secondary logo can be seen below via SportsLogos.Net. The Boston Celtics' primary logo (left) and secondary logo (right ...

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother ...

moved its headquarters from Connecticut to Boston last summer. "We did not take lightly to putting a logo other than the Celtics logo on our uniform," team president Rich Gotham said. Although the ...

As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner of the Boston Celtics,” and its logo will appear on Celtics jerseys starting next season.

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

#Celtics to debut alternate logo. My story in today's @BostonGlobe: http://t.co/aIoHjXSGvv pic.twitter.com/oQU9CsWuUO — Baxter Holmes (@BaxterHolmes) July 20, 2014 ...

The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style. The new ...

And down one hallway, all the Celtics logos dating to the team’s founding ... encircled by the words “BOSTON” and “CELTICS” in white. Get Starting Point A guide through the most ...