PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you don't want to use your fingers, the Beautyblender Original Makeup Sponge works great. “Use the real one," she says.

Kylie Jenner was glowing for her red carpet debut with Timothée Chalamet in Rome—no glam squad needed. These are the exact ...

I’ll never forget my first powder blush. I can still see the light-berry color, the classic sage-green Clinique compact it ...

Welcome to Marie Claire's first annual Makeup Awards! Over the past few months, our team of beauty testers and editors have been diligently swatching, swiping, and sampling hundreds of the best ...

In honor of the highly anticipated second season of "The Secret Lives of Mormon Wives" many companies have special promos for ...

Benefit’s splashtint is a dewy lip tint designed to enhance your natural pout. The hydrating formula works to visibly smooth fine lines with hyaluronic acid, goji berry seed oil, and glycerin all ...

This isn't your first "find an affordable, gentle, super lengthening" mascara rodeo, and now you can lasso this $7 cult-fave ...

Shark's first face mask has proven its way into my daily skincare routine after nailing most everything it claims to do.

Makeup artist and ONE/SIZE founder, Patrick Starrr, shares his festival season beauty must-haves and what he carries in his ...

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, ...

A good setting powder is a beauty essential – especially now that formulations have had a serious glow-up. These days, powders aren’t about flattening your skin. They’re about blurring ...