PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you don't want to use your fingers, the Beautyblender Original Makeup Sponge works great. “Use the real one," she says.

Kylie Jenner was glowing for her red carpet debut with Timothée Chalamet in Rome—no glam squad needed. These are the exact ...

I’ll never forget my first powder blush. I can still see the light-berry color, the classic sage-green Clinique compact it ...

The Tron: Ares actress rode into the Superfine: Tailoring Black Style-themed Met Gala with poise, precision, and panache ...

Benefit’s splashtint is a dewy lip tint designed to enhance your natural pout. The hydrating formula works to visibly smooth fine lines with hyaluronic acid, goji berry seed oil, and glycerin all ...

Shark's first face mask has proven its way into my daily skincare routine after nailing most everything it claims to do.

In honor of the highly anticipated second season of "The Secret Lives of Mormon Wives" many companies have special promos for ...

The wait is over for make-up-loving Little Monsters. Read more at straitstimes.com. Read more at straitstimes.com.

If glowing, glassy skin is your goal, these 51 hydrating beauty picks are your secret weapon. Inspired by the “glazed donut” ...

If you want a lightweight foundation that looks like your skin but better, try Supergoop’s ELLE-approved skin tint. Penrose ...

Four iconic makeup artist-brand founders reunite at The Makeup Show's 20th anniversary and discuss their journeys.