A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. At first glance, these shades might all blur together, but design lovers ...

Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an object’s color may appear ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.