If you've ever spent time on a US beach during the summer, you've probably noticed a parade of airplanes towing giant banners advertising companies like Dunkin' Donuts or Geico. We spent a couple ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...

The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted ...

Since the first banner ads appeared in 1994, the internet advertising industry has experienced exceptional growth. The Interactive Advertising Bureau (IAB) heralded 2003 as 'the most successful year ...

NBCUniversal and Versant, Comcast's planned spin-off of news, sports and entertainment assets, have reached a commercial ...