UK supermarket chain Asda has appointed Rachel Eyre as its new chief customer officer (CCO) to focus on aligning the company's strategy for customer feedback and needs. Previously Morrisons' chief ...

Kirkstall incorporated the original Asda Queens store logo into its design for the cans, which resurrects a brand dating back to the 1960s, when Asda began. ‘BYB’ is a classic Yorkshire Best Bitter – ...

Asda is giving away £6,000 this month to shoppers who spend £5 in store to celebrate the supermarket's 60th birthday. Asda has introduced a new "Scan to Win" instant price draw for its Asda ...

Asda has ended a long-standing offer which gave millions of people 10% off their shopping bill. The deal allowed people in certain key professions to get a huge discount off their groceries. Asda ...

Supermarket giant Asda is making changes to one of its commonly-used discount cards. Its partnership with the Blue Light Card will be coming to an end on 27 May. The card has been used by millions ...

Asda is launching a brand-new ‘Scan to Win’ instant win prize draw on its popular Rewards app to celebrate its 60th birthday. Customers will be presented with a Birthday gift, which they can ...

When there is a food allergy risk, the FSA will issue an alert. This month, products from ASDA, Morrisons, Tesco and Ocado have been recalled for reasons including wrong use by dates and plastic ...