But it didn't start that way. Apple's logo has undergone several design changes as the company has continued to launch new products and technology. Evolution of Apple's logo design The first Apple ...

Psychologists at the University of California recently presented a group of students with a simple challenge: Draw the Apple logo from memory ... TIME recreated the experiment below.

Apple's iconic logo is rumored to have been inspired by Eve's bite into the apple of knowledge, Newton's discovery of gravity, and Alan Turing's untimely end. Are any of these stories true?

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...

Apple may be planning to reintroduce its classic rainbow logo on some of its new products as early as this year, according to a well-connected MacRumors tipster, who in turn cites a corporate ...