In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand.

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

The iconic commercial never showed the actual computer, but ended with a tease: "On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’" ...

Apple has a long history of reimagining technological products that redefine the market. And in 1984, their commercial helped redefine advertising - especially when it came to the Super Bowl.

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important ...