The president announced a fragrance line called Victory 45-47. Each bottle costs almost $250. By Alisha Haridasani Gupta As the United States Senate debated through the night on Monday, going back ...

My first perfume swap party took place in late February 2024 inside a packed, hot-pink-walled art gallery in New York’s Lower East Side neighborhood. I squeezed into the room, which was lined ...

AI is rapidly changing how fragrance is created — and who gets credit. Some say it’s innovation. Others call it erasure. AI is rapidly changing how fragrance is created — and who gets credit ...

“This can’t be real”: Trump launches fragrance line The president's new perfume line, sold in golden Trump-shaped bottles, drew mockery from critics By Blaise Malley National Affairs Fellow ...

"For patriots who never back down": Donald Trump's new fragrance has been blasted online, especially considering the timing of his scented launch.

In late June 2025, a rumor swirled that U.S. President Donald Trump had launched a new fragrance named "Victory 45-47." For example, a post on X claimed the new fragrance cost $249 (archived): ...

Phlur's "Missing Person", one of the brand's first scents that went viral on social media. Phlur Phlur isn’t just having a moment, it’s rewriting the rules of modern fragrance. Under the new ...

Scent enthusiasts at the fragrance forum Parfumo are leaving reviews that it doesn't pass their smell test. So far, users have given it a rating of 1.9 out of 10.

As Donald Trump launches a “Trump Fragrances” line, we're reminded that there is no end to the Republican president's grifting.