So what exactly is the soft girl aesthetic? The look is deliberately ... bows and pastels that draw inspiration from Bratz dolls, Y2K nostalgic fashion and beauty, manga comics and Kawaii culture (a.k ...

Gone are the days when coffee latte hues and the clean-girl aesthetic dominated the fashion scene. Each year, the industry unveils fresh fashion cores, often drawing inspiration from iconic 90s ...

This push and pull of Western and Japanese influences is perhaps most visible in the concept of kawaii, or cuteness, which, particularly during the last 10 years, has come to saturate Japanese TV, ...