Saturday’s Champions League final is the culmination of a season which has seen PSG find new fans with a likeable squad and ...

Scoreboard watching at Wrigley Field in late May is not at all practical with two-thirds of the season remaining, despite ...

Whether meeting someone new, watching a movie trailer, or clicking on a brand’s homepage, one thing holds true: first impressions matter. In psychology, it's known as the "primacy effect," ...

This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week’s biggest headlines in the sports business world that you and your portfolio need to know. From ...

There is a reason this column is called Senior Moments. Moments turn into minutes that flow into the time ahead of our lives.

The billboard that claims to know you're hungry, for example, or the digital ad targeting 30-year-old women who like dogs and are "in a relationship," are not one-to-one marketing examples.

NO SPRING CHICKENS — Party activists trying to force California Democrats to consider age limits for elected officials went to their statewide convention with high hopes the issue would gain traction ...

In today s digital landscape, micro-influencers typically those with follower counts between 1,000 and 100,000 have become ...

To test my perception that the Chronicle of Higher Education ’s coverage is an echo chamber where Jewish parents are ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Ahead of a special appearance in Vancouver, celebrated nature writer Robert Macfarlane makes the case for approaching rivers ...