Facebook has filed a fascinating patent that suggests it has considered building a mega ad exchange that harnesses its social data to serve ads and, interestingly, content (like paid-for news ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Experts warn Facebook crypto ads now deliver malware through trusted brand impersonation Malware deploys only when victims ...

Fake puppies and phony offers of mouthwatering bargains are often seeded by overseas crime networks; employees say company is ...

Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over ...

Facebook has ramped up its mobile advertising efforts over the past few months. However, the social media giant may risk turning off mobile users if the ads become too intrusive. Mobile use of ...

Within the Meta ecosystem, Facebook continues to be the backbone of advertising revenue. In 2024, the company reported a total of $160.63 billion from advertising alone. But how has advertising on ...

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

Here are 10 of the biggest advertising-related departures at Meta. See more stories on Insider's business page. Facebook, now Meta, continues to bleed top talent. This week, Stan Chudnovsky and ...

Both brand advertising and direct-response advertising on Facebook, the social network, can drive sales, but the former strategy often does so in a more cost-effective way. Both brand and ...