In short, yes, Joann Fabrics is going out of business, but the Joann going-out-of-business online sale you saw advertised on ...

Facebook has filed a fascinating patent that suggests it has considered building a mega ad exchange that harnesses its social data to serve ads and, interestingly, content (like paid-for news ...

Bitdefender says it has uncovered a multi-stage malvertising campaign that exploits the reputations of well-known platforms ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over ...

In today’s competitive digital landscape, marketers are constantly seeking efficient ways to scale their advertising efforts. Many businesses choose to buy Facebook Ads accounts as a strategic ...

Within the Meta ecosystem, Facebook continues to be the backbone of advertising revenue. In 2024, the company reported a total of $160.63 billion from advertising alone. But how has advertising on ...

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

Both brand advertising and direct-response advertising on Facebook, the social network, can drive sales, but the former strategy often does so in a more cost-effective way. Both brand and ...

The Meta-owned company said that businesses will soon be able to run Click-to-WhatsApp ads on Facebook and Instagram without having an account on these platforms. Businesses will be able to use ...