Standard Life Aberdeen became Abrdn in 2021, after a recommendation ... Humane Society Unveils New Name, New Logo-and an Ad Starring Animal Puppets ...

LONDON, March 4 (Reuters) - Abrdn (ABDN.L), opens new tab said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a search for a new ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...