We pride ourselves on taking care of our customers’ Joe’s Country Feed & Pet has a new owner and will, before the end of the year, have a new name: Southwest Feed. Matt Mattia, who bought the business ...

Last week’s feature in The Roadrunner profiling 10 historic places in town that have been bulldozed or lost to fire inspired inquiries seeking more information on two of the items which were ...

The Valley Center Library hosted the 5th annual Bee and Butterfly Festival on Wednesday, April 23 in the afternoon. Before the afternoon’s events there was also a pine needle pendant class—during ...

May is National Historic Preservation Month, a time when the Valley Center Historical Society typically calls attention to the many historic homes and places in the community. This year, however, the ...

Saturday morning’s e-waste and shredding event co-sponsored by Divine Fog Realty and Valley Center Business Association (VCBA) at Valley Center Elementary School raised $410 in donations that ...

Lavonne Norwood really enjoyed being Valley Center Honorary Mayor, which she was elected to in 2023. She REALLY enjoyed it. She wore her Mayor’s Sash just about every place in town where it was ...

The Valley Center Business Association has partnered with the Valley Center Fire Department Foundation for a legacy program for the upcoming Fire Station No. 3. Fire Station No. 3 will be built at the ...

Bo Mazzetti, the longtime chairman of the Rincon Band of Luiseño Indians tribal council, was a giant in the world of California tribal affairs and tribal gaming. He had served as chairman since 2008.

The 2025 Honorary Mayor’s race had its first “throwdown” Thursday at Shawii Kitchen. Lavonne Norwood, representing the Valley Center Business Association, raised $1,400 at the fundraiser. “The pageant ...

The Valley Center Community Planning Group at their April 14 meeting discussed a letter the group received from the Valley Center Trails Association and Friends of Hellhole Canyon supporting keeping ...

The Dos Valles Garden Club presents “A Flower Show” May 2 and 3 at the Valley Center Public Library, 10 a.m. to 3 p.m. each day. The show includes plants grown in the area, floral designs and other ...