We pride ourselves on taking care of our customers’ Joe’s Country Feed & Pet has a new owner and will, before the end of the year, have a new name: Southwest Feed. Matt Mattia, who bought the business ...

The Jag Auction held April 12 raised more than $90,000 for Valley Center High School programs, one of the organizers, Julie Stroh, told The Roadrunner. “That is the best auction yet in 26 years! We ...

The Valley Center Library hosted the 5th annual Bee and Butterfly Festival on Wednesday, April 23 in the afternoon. Before the afternoon’s events there was also a pine needle pendant class—during ...

May is National Historic Preservation Month, a time when the Valley Center Historical Society typically calls attention to the many historic homes and places in the community. This year, however, the ...

Saturday morning’s e-waste and shredding event co-sponsored by Divine Fog Realty and Valley Center Business Association (VCBA) at Valley Center Elementary School raised $410 in donations that ...

Bo Mazzetti, the longtime chairman of the Rincon Band of Luiseño Indians tribal council, was a giant in the world of California tribal affairs and tribal gaming. He had served as chairman since 2008.

Lavonne Norwood really enjoyed being Valley Center Honorary Mayor, which she was elected to in 2023. She REALLY enjoyed it. She wore her Mayor’s Sash just about every place in town where it was ...

After a 15-year path of litigation disputing the tribe’s assertion of jurisdiction to take the necessary steps to protect the health and safety of the many families living on the Rincon reservation ...

The Valley Center Business Association has partnered with the Valley Center Fire Department Foundation for a legacy program for the upcoming Fire Station No. 3. Fire Station No. 3 will be built at the ...

The 2025 Honorary Mayor’s race had its first “throwdown” Thursday at Shawii Kitchen. Lavonne Norwood, representing the Valley Center Business Association, raised $1,400 at the fundraiser. “The pageant ...

The Valley Center Community Planning Group at their April 14 meeting discussed a letter the group received from the Valley Center Trails Association and Friends of Hellhole Canyon supporting keeping ...