When a user asks about the best CRM for startups, a brand page typically responds with "Schedule a demo," while Reddit has a thread comparing options. This is why Reddit gets cited in ChatGPT. Here ...

NFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% higher for NFL playoff games and 243% more effective during the Super Bowl, according to ...

“Our goal here was to harness the nostalgia around Vera Bradley to cultivate contemporary cultural relevance,” said Craig Allen, CCO at Callen. “To be a part of Vera Bradley is to be an advocate of ...

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cable TV viewing is ...

The move consolidates the client’s creative and media strategy.

The agency's goal was to enhance the consumer experience with an updated visual identity. Generative AI was utilized to visualize fragrances and moods.

He reports to Tara DeVeaux, BCG Worldwide CEO. The agency's work includes French's, Checkers, Hilton and Cholula.

Showing up in spaces where gamers gather allows brands to reach a captive and increasingly receptive audience.

Almost two thirds of consumers are happy for brands to collect their data, but they are trying to assert more control, ...

Ads salute "the moments when ideas get sparked over a drink, scribbled on a napkin, and turned into something real." ...

In the Brea, California arcade, skill-based claw games comprise nearly half of its 3,600-square-foot footprint.

While overall approval has grown, the retail brand now finds its reputation increasingly shaped by partisan divides.