Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend ...

Ipsos B&A, the Institute of Advertising Practitioners (IAPI) and the Association of Advertisers in Ireland (AAI) are to co-host a seminar on a social media study entitled ‘Unleashing the power of ...

Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of  strangers to make a young boy happy. The commercial marks the roll out of the company’s ...

Decathlon has agreed an eight-week sponsorship with the GAA, coinciding with the roll out of Rarified, a midweek video and audio podcast featuring behind the scenes of Gaelic football and hurling.

In Dentsu’s latest Pulse survey of 1,000 Irish adults, three in four plan to take a holiday in 2025, which is a slight increase on previous years. By March, one in three had already booked their trip, ...

The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has ...

Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of ...