Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Film is still the quickest way to unlock emotion. And we had a good variety of films among this week’s top ad campaigns. Tim ...

PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...

Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...

A growing number of brands are turning to Substack, the subscription-based newsletter service, as a way to meet consumers in ...

At Ad Age, we use AI-assisted versioning to create additional versions of our original reporting. Our AI highlights key ...

Bumble has launched an agency review for a global creative campaign, Ad Age has learned. Agencies in the pitch include ...

Dirty sodas exist at the confluence of any number of trends—customization, the experience economy, sobriety and bold flavors ...

The Data-Driven Marketing Playbook is an event that provides brand and agency leaders with cutting-edge insights into ...

Clients and agencies are shortchanging themselves on screen. Dan Eisenberg is chief marketing officer at Blue Chip, an ...

State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.

Shareholders of both Omnicom Group and Interpublic Group of Cos. approved the plan for Omnicom to acquire IPG at special ...