As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

According to a new study conducted by market research company Morning Consult, 86 percent of people aged 13 to 38 would like to become a social media influencer ... it’s like, why pay a ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

A travel influencer uses social media to document their ... Drew Binsky has millions of subscribers, and it’s easy to see why: In his extraordinary travel experiences from all over the world ...