Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...

A report claims that Tim Cook's focus is on developing AR glasses. But there's plenty of iPhone improvements that require ...

Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Apple and Google know that smart glasses will replace the smartphone as the main device people use the most, according to ...