New research has found that dozens of popular toothpaste brands, like Sensodyne, contain dangerous heavy metals, The Guardian ...

Alarming new research has found that toothpastes are contaminated with lead and other heavy metals. In tests conducted by the ...

A new US study has revealed that many popular toothpaste brands ... found to contain concerning levels of metals were Crest, Sensodyne, Tom’s of Maine, Dr Bronner’s, Davids, Dr Jen and ...

Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...