This Ramadan, brands didn’t just roll out ads—they told stories that hit us right in the feels. From heartwarming moments that brought a tear to our eyes to creative campaigns that made us ...

Arabic music and drama have never been more intertwined. From Fawazeer to Viral Ads For decades, Ramadan’s “fawazeer” (riddle-based variety shows) ruled the entertainment scene, with stars ...

according to The Board Consulting's Ramadan Ads Insights Newsletter. This significant investment highlights how deeply the sector has embedded emotional storytelling into its broader marketing ...

While Ramadan ads in Indonesia are a major annual spectacle, they also present an exciting opportunity for brands to create meaningful connections with audiences. Each year, marketers rise to the ...

That said, simplicity remains key, as Ramadan ads aim to resonate across generations. Another crucial element is compassion, exemplified in campaigns such as Indosat's video featuring local actor ...

From TV themes to viral ad jingles and chart-topping releases, we trace how music transformed Ramadan into a cultural phenomenon over the past four decades. Once considered a quiet season for the ...