Place Exchange released its programmatic out-of-home trends report on Monday, which analyzes the delivery of billions of impressions for programmatic OOH campaigns. The H2 2021 Place Exchange ...

DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD's full-stack, programmatic OOH offering for the Japanese market TOKYO, Dec. 5, 2019 /CNW/ -- LIVE BOARD Inc, a joint ...

Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

MediaMath has launched an omnichannel campaign in which it was able to purchase out-of-home ads using the same programmatic technology and platforms as digital and mobile, via a partnership with Place ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Argaman, chief marketing officer at ...

In this session recorded at ATS Singapore, Franck Vidal of Vistar hosts a discussion on the power of Programmatic OOH. The session looks at the way that adoption of pdOOH is being encouraged, the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The out-of-home (OOH) ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

NEW YORK, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as ...

2023 marked a pivotal moment for out-of-home (OOH) advertising, driven by its accelerated digital transformation. More marketers are recognizing the value of OOH in driving outcomes, and the use of ...