Khloé Kardashian announced her new snack brand, Khloud Protein Popcorn. Khloud popcorn is covered with seasonings and protein from milk protein isolate, yielding 7 grams of protein per serving. The new snack will be available in three flavors online and in Target locations across the country starting on April 29.

Kardashian spoke with PEOPLE about the launch of her new health-conscious food brand and her plans to shake up the snack industry, one kernel at a time.

Khloé Kardashian wants to build a snack empire. On Tuesday, the television personality announced the launch of Khloud, a new brand focused on health-conscious snacks that will officially debut on April 29 with a line of protein-packed popcorn.