With e-Commerce becoming such an essential piece of today’s retail puzzle, web designers and marketers alike must ensure that their online experiences are not just optimized but customized for each ...

This sponsored post is produced in association with MailChimp. If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color.

We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s time ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

Andy Beal shoots the breeze with Bryan Eisenberg, multivariate testing expert and author of "Always Be Testing." Eisenberg offers examples of when multivariate testing might be a better choice than ...

These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features ...

Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging ...

Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google ...