Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. The post How to use GA4 events to track and measure your KPIs appeared first on MarTech.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

For me, these five key indicators signaled it was the right time to sell: seller motivation, market potential, operations, ...

Focusing on specific Key Performance Indicators (KPIs ... A higher conversion rate suggests effective marketing and a well-optimized website. To calculate your conversion rate, use this formula ...

Marketing’s future must consider AI. Here’s how CMOs can leverage data, personalization, and automation for impact and growth ...

Discover how to unlock your organization's potential for growth and innovation by fostering a culture of continuous improvement, leading to increased productivity, employee engagement, and long ...

The financial industry is a tough space where every single business keeps fighting tooth and nail to be at the top. However, ...

Every presentation you give them, no matter the status of your key performance indicators (KPIs), holds the potential ... Sales velocity begins with the number and quality of leads that marketing ...

What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, The CMO Council analyzed data from a wide range of third-party sources, including ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...