Google has successfully defended its right to sell adverts against any search term, regardless of trademark. The landmark case in the European court means it could sell a sponsored link to Apple ...

Advertisers bidding for Google keywords now can see how often people actually search using those terms. That's smart: advertisers love quantitative analysis.

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is ...

For SEO, keywords still matter. Read about why SEO keywords should be the foundation of your content to address and satisfy searchers' needs.

These Are the 10 Most Expensive Google Keywords Here’s how much AdWords advertisers pay to appear on Google for popular and super valuable keywords.

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin.

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those much ...