Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...
Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...
We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, ...
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What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...
The winners of 2026 will be those who merge AI-driven precision with high-quality, user-centric advertising experiences, creating a programmatic ecosystem where intelligence, performance, and trust ...
In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent. Too often, they conflate efficiency and ...
Zheng Zhang co-founded ad-tech company EnvisionX in September 2014 to address the need for a next generation marketplace which connects buyers and sellers of global advertising products. Before he ...
IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and ...
Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.
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